Lenore Ooyevaar

Through her studio, Double O Design, Lenore has spent over 20 years building logos, brand systems, and print and digital collateral for a wide range of clients, from small businesses and nonprofits to organizations including Nike, Mercy Corps, Save the Children, Habitat for Humanity, and OHSU.

Her approach centers on clear, purposeful communication: distilling an organization's mission and spirit into a visual identity that holds up across every touchpoint. Lenore's collaborative, iterative process—refining concepts alongside her clients from first sketch to final deliverable—is exemplified by her work with Rob Sassor to forge the Water's Edge brand you see across this site.

For Lenore's portfolio, click here.